Utterly Reclaimed - book signing and meet the author events.

How should one advertise book signing and meet the author events?

It is so difficult to come up with innovate and eye catching ways of posting about forthcoming events - so I am trying out a strategy with my four legged friend.

I shall be at Waterstones, Buttermarket branch, Bury St Edmunds on Easter Saturday, April 4th at 10:30am for a book signing and meet the author event. That is if I can reclaim my book by then!